Focused support for federations, leagues, clubs, athletes and brands.
We help rights holders turn their assets into a clear commercial proposition, and help brands choose partnerships that fit their objectives. The work can include sponsorship inventories, tailored proposals, prospect research, rights packages, negotiation support and activation plans. We also consider how each partnership will be delivered and measured, so both sides know what success looks like.
Clubs and sports organisations need to understand who follows them and how to build a direct relationship with those people. We can review existing channels and audience data, develop a content and engagement plan, and identify practical digital tools for communication, membership or community activity. The aim is to make fan contact more consistent, useful and measurable.
We work with athletes to define what they want to be known for and communicate it clearly across their public channels. This may involve positioning, a personal story, content themes, media and social media guidance, and a considered approach to commercial opportunities. The athlete’s own goals and voice guide the work, including plans for life beyond competition.
From the first concept to the final experience, we help shape sports events that have a clear purpose and an audience to serve. Support can cover programme design, stakeholder and partner coordination, sponsor integration, promotion and delivery planning. Our work on the Kanye Marathon and the International Virtual Sport Summit reflects the range of formats we can help bring together.
We develop practical learning for people working in sport, from club administrators and emerging leaders to organisations seeking stronger commercial and governance skills. An engagement may involve a workshop, masterclass, online course or tailored resource. We start with the decisions and tasks participants face, then build learning they can apply in their own setting.
We support federations, leagues, clubs and other sports bodies as they set priorities and make organisational decisions. This can include reviewing a challenge, facilitating a planning process, clarifying governance responsibilities, assessing commercial opportunities and translating recommendations into an action plan. Advice is shaped around the organisation’s circumstances and capacity to deliver.
We can shape an engagement around your organisation and its goals.